SPOONFULS OF STORIES IN THE NEWS: Join the 6 million minute read-a-thon!

Year 3 Contest Winner

Meet Laurie Isop, the 2009 Grand Prize winner of the Cheerios® New Author Contest! Click here for more information about the 2009 Cheerios New Author Contest Winners.

Calling all aspiring children's book authors! The 4th annual Cheerios New Author Contest is open for entries!

Cheerios has launched its 4th New Author Contest to support previously unpublished children's book authors. You can enter the contest starting March 15, 2010 through July 15, 2010. Winners will be announced in March 2011. Judging criteria, contest rules and eligibility information can be found at www.spoonfulsofstoriescontest.com.

 
There is no cost to enter.

Cheerios' Commitment to kids doesn't stop with breakfast.

Reading is a key building block for learning and life. That’s why we created the Cheerios Spoonfuls of Stories® program to help get books into kids hands and encourage parents and kids to read together. Since 2002, Cheerios has given away over 40 million books on package, and donated more than $3.2 million to First Book, an award winning children’s literacy non-profit that provides children from low-income families the opportunity to own their first new books. By putting children's books inside specially marked boxes, Cheerios is providing more of the simple, basic ingredients that help nourish your whole child: 100% natural whole grain oats, just 1 gram of sugar and a great story.